If you are reading this, you are probably responsible for the success of a gift & home decor manufacturing business and that always gets down to a few important questions:
- How to increase sales?
- How to expand and defend market share?
- How to build your company's brand and market value?
And, it is probably safe to say that whatever strategy you relied upon in the past to tackle these goals isn't working as well as it once did. One reason is that while you have been hard at work managing your business, the world changed .... probably forever.
In the current world economy there is a dramatic excess of supply and a equally dramatic decrease in demand. As a result, businesses are in an intense competition for customers...especially the profitable ones. The result is that the long-term, loyal customer has become your most important and valuable asset.
Today's retailers have an abundance of vendors to choose from and "choose" is the key word. Customers no longer need you..... they choose you. And, if their experiences with your firm and its products do not match their ever-changing expectations, they are gone. In this current market reality, it will probably be a long time before they come back... if they come back at all.
This new, fast-changing business environment is driving more and more companies to implement a compelling business strategy known as "customer-centric" marketing.
Customer-centric marketing is a fully integrated and strategic approach to creating and retaining long-term, loyal customers.
It is a solid and proven business model that is raising the bar on customer expectations for everyone in business today. It is less costly, more predictable, and produces more opportunity for sustainable sales than any other marketing strategy is capable of in today's tumultuous, economic landscape.
My business provides clients with the affordable expertise and services they need to become truly "customer-centric" companies. Using customer-centric marketing, predictive analytics, and insight from the rapidly growing fields of behavioral economics and choice architecture, we can make your business a more reliable source of revenue and profitability.
To learn more about "customer-centric" marketing and how it can increase your business success and survivability, please contact me for a confidential one-on-one discussion.